How it works

From a paper trace on your kitchen floor to a pair that leaves the right amount of growing room.

1. Measure at home

A guided flow captures left and right foot length and width, plus the date and the method you used. Two minutes, no special equipment.

Every measurement, purchase and fit note is stored per child, so growth is visible over time and last year's mistakes are not repeated.

Shoes are matched from a curated catalog with a plain-English reason and a confidence level. When we don't have enough data, we say so.

We never sell shoes. You are handed off to the brand or retailer with the size and width already chosen.

How often should I remeasure?: Roughly every three months for children under six, and every four to six months after that. We send a reminder based on each child's last measurement.
What is a confidence level?: It reflects how much verified data we have about a model's sizing and width. High means length and width both check out; low means something is unverified.
Do you give medical advice?: No. We record measurements and fit notes only. For pain, gait or diagnosis questions, please speak to a clinician.